Franchise network scale
Marketing, technology and franchise enablement across 40+ independently operated franchise organizations and 76 North American territories.
About
William A. Atkins, KR4JSQ Growth | Digital Transformation | Franchise Enablement Executive · Jacksonville, FL
I build scalable systems that help organizations grow.
A systems-oriented growth executive who builds the technology, CRM, training, marketing, and revenue infrastructure that enables franchise networks to scale.
I’m a growth-focused marketing, digital transformation and franchise enablement executive with experience building systems that support revenue growth, operational consistency and technology adoption across a North American franchise network. At SaniGLAZE International, I support more than 40 independently operated franchise businesses across 76 territories throughout the United States and Canada. My work spans corporate marketing strategy, HubSpot CRM administration, revenue operations, franchise communications, lead generation, AI adoption, sales enablement, website operations, training systems and digital product development.
My career path has been intentionally cross-functional. I advanced from Logistics Manager to Sales & Marketing Manager and then to Vice President of Marketing, bringing operational discipline into CRM strategy, lead generation, sales enablement, franchise communications and digital transformation initiatives.
My strongest professional focus is building scalable systems that help franchise networks perform better: cleaner CRM data, stronger lead management, better training, more usable sales tools, smarter automation, and more consistent communication between corporate teams and franchise operators.
Executive impact
Section titled “Executive impact”Revenue operations
Franchise sales and business-development systems behind 1,247 opportunities created since 2023, 293 closed-won opportunities, and $2M+ in annual closed-won opportunities.
CRM architecture
HubSpot CRM and revenue operations infrastructure supporting 22,628+ historical records, 4,231 active lead records, 3,000+ commercial opportunities and 3,414 verified commercial contacts.
AI adoption
AI initiatives spanning workflow automation, reporting systems, privacy and compliance auditing, content operations, Answer Engine Optimization (AEO) and business intelligence support.
Experience
Section titled “Experience”SaniGLAZE International, Jacksonville, FL
- Vice President of Marketing, January 2023 to present. I lead corporate marketing, franchise enablement, technology initiatives, revenue operations and digital transformation for a North American commercial services franchise organization.
- Sales & Marketing Manager, October 2021 to January 2023. I directed sales and marketing initiatives supporting franchise growth, corporate lead generation, CRM adoption and revenue support.
- Logistics Manager, August 2017 to October 2021. I managed HAZMAT logistics, transportation compliance, inventory systems, operational reporting and safety processes. That work built the operational foundation that later informed my CRM, process, training and technology systems.
JZ Expedited Logistics (GlobalTranz), Third-Party Logistics Agent, 2011 to 2014
Noble Investment Group, Corporate IT Support, 2008 to 2009
Selected achievements
Section titled “Selected achievements”- Built and launched a franchise mobile application for iOS and Android supporting 40+ active users with training, communications, operational resources and marketing support tools.
- Designed proprietary sales intelligence tools, interactive trade-show mapping, a live media asset library, and a website privacy compliance auditing platform for corporate and franchise use.
- Managed and mentored two SDRs while supporting outreach programs that generated 14,148 sales activities and 13,714 prospect engagement efforts across healthcare, education, government, hospitality and commercial facility markets.
- Produced 10 to 15 training videos and 4 to 5 podcast episodes, and presented at 5 to 6 franchise conferences.
- Developed digital and printed marketing assets ranging from brochures and sales tools to conference branding and apparel.
Beyond the day job: AI automation and public-safety technology
Section titled “Beyond the day job: AI automation and public-safety technology”The same systems thinking carries into my own builds, documented on this site with what has and has not been tested:
- AI automation: an AI-powered outbound sales platform, an AI-assisted executive search run as a system, and several tools built with AI coding agents.
- Public-safety technology: the Responder ID Scanner for the Toughbook CF-33, an offline ARES CF-33 Field Dashboard, the ARES Duval GIS Command Dashboard and an ARES Vehicle Light Controller.
- Field systems: the F-150 emergency lighting and 12V upfit and a mobile ham radio install.
Public-safety communications
Section titled “Public-safety communications”- Volunteer Emergency Services Operator, Communication Specialist (ESF-2), Duval County, Florida.
- FCC-licensed amateur radio operator, callsign KR4JSQ.
- FEMA ICS 100, 200, 700 and 800 certified.
Education
Section titled “Education”Bachelor of Business Administration (BBA), University of North Florida. My focus areas were supply chain management, marketing, business writing and management information systems (MIS).
Skills
Section titled “Skills”Franchise Enablement · Revenue Operations · HubSpot CRM Architecture · CRM Administration · Digital Transformation · AI Strategy · Answer Engine Optimization (AEO) · SEO · Sales Enablement · Lead Generation · Marketing Automation · Business Intelligence · Product Development · Content Operations · Podcast and Video Production · Conference Leadership · Website Operations · Digital Asset Management · Privacy Compliance · Operations Management
Executive bio
Section titled “Executive bio”For event programs, introductions and press. Please use it as written.
William A. Atkins is a growth-focused marketing and digital transformation executive with experience spanning franchise enablement, revenue operations, HubSpot CRM architecture, AI adoption, technology systems, and operational improvement. He currently serves as Vice President of Marketing at SaniGLAZE International, where he supports more than 40 independently operated franchise businesses across 76 North American territories.
William’s career progression at SaniGLAZE reflects a rare blend of operations, technology, sales support, and marketing leadership. He advanced from Logistics Manager to Sales & Marketing Manager and ultimately to Vice President of Marketing, bringing operational discipline into CRM strategy, lead generation, sales enablement, franchise communications, and digital transformation initiatives.
His work includes directing HubSpot CRM and revenue operations infrastructure supporting 22,628+ historical records, 4,231 active lead records, 3,000+ commercial opportunities, and 3,414 verified commercial contacts. He supports franchise business-development systems associated with 1,247 opportunities created since 2023, 293 closed-won opportunities, and more than $2M in annual closed-won opportunities.
William has also built and launched franchise-facing technology platforms, including an iOS/Android mobile application, sales intelligence mapping tools, trade-show UI maps, a live media asset library, and a custom website privacy compliance auditing program. He has led AI adoption initiatives involving reporting automation, compliance auditing, Answer Engine Optimization, workflow development, and content operations.
As a franchise enablement leader, William has managed SDR personnel, produced 10-15 training videos, created 4-5 podcast episodes, presented at 5-6 franchise conferences, and developed digital and printed marketing assets ranging from brochures and sales tools to conference branding and apparel.
Resume
Section titled “Resume”Contact
Section titled “Contact”Connect with me on LinkedIn, or see the contact page.